Imagine you’re trying to order a pizza online. You search through your local pizza place’s website, but you can’t figure out how to place an order. There are no “order here” buttons, no “click here for delivery” options, not even a “contact us” button with a phone number or email. After a few minutes of frustrated searching you visit a competitor’s website instead. They have a big red “Place your order now” button, and in seconds you are entering your payment information and your hot pizza is on its way.
Starting a website can be really intimidating. Choosing a name, learning about extensions, and producing good content for your site can feel like thankless work. But if you are looking to build your practice’s online presence, having an easy to find and comprehensive site is one of the best (and most crucial) ways you can communicate with people who may need your services.
Getting more visitors to your site doesn’t automatically translate to more sales. You need to get people interested enough to stay on your page and contact you for services. If you aren’t getting calls or leads from your website, it’s about time to give your site a makeover.
We all fall prey to tricks when buying technology; often we don’t even realize we’re being tricked. Tactics like psychological pricing, upselling, and the classic bait and switch can subtly force you to spend more money than you had originally intended.
The right visuals can elicit a strong reaction from your audience. Images tell an immediate story and evoke emotions where words fall short. A picture is worth a thousand clicks, and combining curated images with a user-friendly interface can go a long way in making your family law website stand out from the rest.
It’s easy to overlook your law firm’s network security. When everything is working fine, you can continue with business as usual and not have to think about network security. A network firewall is typically something that your firm doesn’t need until you need it.