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Understanding Ad Ranking and Quality Score

  If your Google AdWords account isn't giving you the results you want, chances are it has to do with your Ad Rank and Quality Score. Understanding Ad Rank with AdWords can make or break your campaign. You need to understand how ‘quality score’ and ‘cost per click’...

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What is Digital Advertising Anyway?

I was at a business roundtable event recently and mentioned that one of my business's services was ‘digital advertising’. Several heads nodded like they understood what I meant, but one woman tilted hers to the side in confusion. She came up to me later and asked...

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