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How to Clarify Your Brand Message

Before you start marketing your business or service, you need to understand what you are marketing – the brand’s message. This refers to the underlying value proposition of your brand. This needs to be inherently clear to customers – they don’t want to search for the...

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How to Make Your WordPress Site Secure

When choosing a platform to build a website, the question ‘will my site be secure’ is common. In terms of WordPress, the short answer is yes. The platform is known for good security and the tech team behind WordPress has done a lot of work to ensure your site will be...

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