Cascade Blog
Learn How to Navigate Your Marketing5 Ideas to Fix Your Website
Customer attention is a scarce resource. That means you need to fix your website. If your website doesn’t keep your customer’s attention they will bounce right off your site. Your customer needs to be able to navigate your website with ease or else you are in danger...
read moreAdWords Keyword Match Types
When you are first starting with AdWords, keyword match types can be confusing. If you don’t understand how they work, you can end up spending a lot more money than you expected. Here are some tips to getting familiar with keyword match types, and using them to set up...
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Get More Clicks With These 9 Headline Tricks
When creating a web page, article, or blog post, the most essential element is the headline. If you nail the headline, conversions will follow. But, a poorly written headline means your writing will be ignored. Luckily, it’s easy to craft an effective headline - here...
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Top 3 Reasons You Need a Good Website
Finding success with your business in today’s economy requires a website. You should be working diligently to ensure your business has an online presence. For the non-computer savvy, you can outsource the work by hiring a web developer. A well designed website will...
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How Much Should I Spend on An AdWords Campaign?
If you are new to online advertising, you are probably wondering how much you should spend on your PPC accounts. The answer is; it depends. Sorry, I know that's lame, but it's true. Here’s the thing - If your AdWords or other PPC advertising is working correctly,...
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What Your Company Name Should Say
I recently had to completely rebrand my company – name and everything. My old name was confusing; clever, but unclear. My new name is more on the nose; boring, maybe, but it says exactly what I do. My business name used to be KilenIT (short for Kilen Information...
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