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How to Dramatically Lower Your Cost Per Click
The game of marketing is getting the largest return on your investment. Essentially, marketers want to spend as little as possible while making as much as possible. That’s why you hear businesses talk about things like cost per click (CPC) and conversion rates, which...
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How to Clarify Your Brand Message
Before you start marketing your business or service, you need to understand what you are marketing – the brand’s message. This refers to the underlying value proposition of your brand. This needs to be inherently clear to customers – they don’t want to search for the...
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Four Industries That Get Tons of Customers from AdWords
Every business needs to be marketed somehow. But every business is different, so the way they seek out perspective customers will vary. You might have noticed that we talk a lot about advertising via AdWords on our blog. But the truth is, it might not be the right...
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How to Make Your WordPress Site Secure
When choosing a platform to build a website, the question ‘will my site be secure’ is common. In terms of WordPress, the short answer is yes. The platform is known for good security and the tech team behind WordPress has done a lot of work to ensure your site will be...
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Stop Talking About Your Company
Engaging content is talk of the marketing industry right now. Why? Because it works! The hard part is that it’s hard to produce. Engaging content means different things for different audiences, but essentially you want to make a connection with the customer. One...
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When AdWords isn’t Right for Your Business
AdWords is a great way to grow your business digitally and, if you do it right, get a high return on a relatively low investment. If you are not seeing a good ROI from your AdWords campaign, it might be that it just isn’t a good fit for your marketing needs -...
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