If your website doesn’t keep your customer’s attention they will bounce right off your site. Your customer needs to be able to navigate your website with ease or else you are in danger of losing them.

Here are 5 elements that your website needs to include if you want to keep your customer’s attention.

A Clear Headline

Consider the headline as an “ad for the rest of your ad”.

You want to incorporate your company’s big idea into your headline.  A clear headline tells you what you’re there for. Also, the headline is not the moment to talk about yourself or the company.

Instead, use it to connect to your customer through the problem your company solves for them.

Smiling, Happy People

Showing an image of smiling, happy people gives the viewer an idea of what business with you will look like.

Scientists suggest that the human brain comprehends images 60,000x faster than text. It is also believed that the majority of all communication is nonverbal – people rely more on body language and tone of voice to understand each other.

With this in mind, it’s easy to understand how important it is to have happy people on your site. Your customers will see the happy pictures and imagine themselves as happy customers.

A Clear Product/Service

If the reader does not know what you’re selling, they will not buy from you.

Include a video telling a story about your product. Studies have shown this is a surefire way to increase sales.

Also, show your product to be worth more than what you’re selling it for. The main idea is to add value to other people’s lives. Describe how you do that.

How You Solve Customer Problem

Demonstrate you know the reader first by creating a bullet pointed list describing their symptoms or make brief statements that arouse curiosity.

Then you need someway to back up your credibility to show that they came to the right place, include testimonials from past transactions or show your certifications.

Offer your solution and tell the reader why not buying your product will put them at risk.

Include a Call to Action

Define a price and be able to justify it. Include many call to action buttons telling the reader to buy. The more accessible the opportunity to make a purchase the better. Don’t be too excessive, although this is a tactic to sell, it can still be tasteful.  

That’s How You Fix Your Website

These are the 5 fundamental elements your website must have; a headline, images of happy people, a video or clear description of your product/service, credibility that shows you are an authority figure on the topic, and call to action buttons.

With these 5 elements, your customer will be able to get a grasp of what you are selling, and be more comfortable to buy. Good Luck.

For more information or consultation contact Cascade Marketing today!