Privacy Policy for Cascade Digital Marketing

Effective Date: October 16, 2025

At Cascade Digital Marketing, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy outlines how we collect, use, safeguard, and share your personal information when you visit our website or engage our services, including our use of cookies and tracking technologies.

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name, email address, phone number, and company name
  • Business details and industry information
  • Billing information and payment details
  • Job title and professional role
  • LinkedIn profile and social media information (when provided)

Service-Related Information

  • Website access credentials (admin logins, hosting information)
  • Advertising account access and platform credentials
  • Social media account access and management permissions
  • Analytics and tracking data from your digital properties
  • Business goals, target audience information, and marketing objectives
  • Existing marketing materials and brand assets

Website Usage Data

  • Information on how you interact with our website
  • Pages viewed, time spent on pages, and navigation patterns
  • Device information (browser type, operating system, screen resolution)
  • IP address and geographic location
  • Referral source and search terms used

Communication Data

  • Email correspondence and meeting notes
  • Form submissions and consultation requests
  • Feedback, reviews, and testimonials
  • Support tickets and customer service inquiries

Cookies and Tracking Technologies

  • Data collected through cookies, pixels, and similar technologies
  • Session information and user preferences
  • Analytics data about website performance and user behavior

2. How We Use Your Information

We use your information for the following purposes:

Service Delivery

  • Provide marketing strategy, research, and implementation services
  • Design, develop, and optimize websites and digital campaigns
  • Manage advertising campaigns across multiple platforms
  • Create and publish content marketing materials
  • Deliver monthly accountability reports and performance analytics

Communication and Support

  • Respond to inquiries and consultation requests
  • Communicate project updates, deliverables, and milestones
  • Send invoices, payment reminders, and billing information
  • Provide customer support and technical assistance
  • Schedule meetings and strategy sessions

Business Operations

  • Process payments and manage subscriptions
  • Maintain client records and project documentation
  • Enforce our Terms and Conditions and service agreements
  • Resolve disputes and prevent fraud

Service Improvement

  • Analyze website traffic and user behavior
  • Improve our services, methodologies, and tools
  • Develop new features and service offerings
  • Conduct research and testing to optimize performance
  • Enhance user experience on our website and platforms

Marketing and Communications

  • Send newsletters, case studies, and educational content
  • Share industry insights and marketing best practices
  • Promote our services and special offerings
  • Request feedback and testimonials
  • Announce company updates and new services

3. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognize your device and remember information about your visit.

How We Use Cookies

  • Website Functionality: Enable core features and remember your preferences
  • Performance Analysis: Track and analyze how visitors use our website
  • User Experience: Personalize content and improve navigation
  • Marketing Optimization: Measure effectiveness of our marketing campaigns
  • Conversion Tracking: Understand which marketing channels drive consultations

Types of Cookies We Use

Essential Cookies (Required)

  • Necessary for the website to function properly
  • Enable basic features like page navigation and secure access
  • Cannot be disabled without affecting website functionality

Analytics Cookies (Performance)

  • Help us understand visitor behavior and website performance
  • Track metrics like page views, bounce rates, and session duration
  • Tools used: Google Analytics, Hotjar, Microsoft Clarity

Marketing Cookies (Advertising)

  • Enable us to show relevant ads on other platforms
  • Measure effectiveness of advertising campaigns
  • Retarget website visitors with relevant content
  • Platforms: Google Ads, Meta Pixel, LinkedIn Insight Tag

Functional Cookies (Preferences)

  • Remember your preferences and settings
  • Provide enhanced features and personalization
  • Improve your user experience across visits

Managing Cookies

You can control or disable cookies through your browser settings:

  • Browser Controls: Most browsers allow you to refuse or delete cookies
  • Opt-Out Tools: Use industry opt-out tools for advertising cookies
  • Impact of Disabling: Some website features may not function properly without cookies

For more information on managing cookies, visit your browser’s help section.

4. Information Sharing and Disclosure

We respect your privacy and do not sell your personal information. We may share your information in the following circumstances:

Service Providers and Partners

We work with trusted third-party service providers who assist us in delivering services:

  • Web Hosting: Website hosting and infrastructure providers
  • Email Services: Email marketing and communication platforms
  • Analytics Tools: Google Analytics, data analysis platforms
  • Advertising Platforms: Google, Meta, LinkedIn for campaign management
  • Payment Processors: Secure payment processing services
  • Project Management: Collaboration and project tracking tools
  • AI Services: AI-powered research and optimization tools

These providers are contractually obligated to protect your information and use it only for specified purposes.

Legal Requirements

We may disclose information when required by law:

  • In response to subpoenas, court orders, or legal processes
  • To comply with government or regulatory requests
  • To protect our rights, property, or safety
  • To investigate fraud or security issues
  • To enforce our Terms and Conditions

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

With Your Consent

We may share information for purposes not listed here with your explicit consent.

5. Data Security

We implement comprehensive security measures to protect your personal information:

Security Practices

  • Encryption: Secure data transmission using SSL/TLS encryption
  • Access Controls: Restricted access to personal information
  • Secure Storage: Protected servers and cloud storage
  • Regular Updates: Software and security patches kept current
  • Employee Training: Team members trained on data protection
  • Monitoring: Ongoing monitoring for security threats

Limitations

While we implement strong security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but remain committed to protecting your information using industry best practices.

Your Responsibility

  • Keep your passwords and access credentials secure
  • Do not share login information with unauthorized parties
  • Notify us immediately of any suspected security breaches
  • Use secure internet connections when accessing sensitive information

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide ongoing services to active clients
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements
  • Maintain business records and financial documentation

Retention Periods:

  • Active Clients: Duration of service relationship plus 3 years
  • Former Clients: 7 years for financial and tax records
  • Prospective Clients: 2 years from last contact
  • Marketing Lists: Until you unsubscribe or request deletion
  • Legal Requirements: As required by applicable law

7. Your Privacy Rights

You have the following rights regarding your personal information:

Access and Portability

  • Request access to personal information we hold about you
  • Receive a copy of your data in a portable format

Correction and Updates

  • Request correction of inaccurate or incomplete information
  • Update your contact details and preferences

Deletion

  • Request deletion of your personal information (subject to legal obligations)
  • Request removal from marketing communications

Opt-Out Rights

  • Unsubscribe from marketing emails via link in any message
  • Opt out of targeted advertising through platform settings
  • Disable cookies through browser settings

Restriction of Processing

  • Request limitation on how we use your information
  • Object to processing for specific purposes

Complaint Rights

  • File a complaint with relevant data protection authorities
  • Contact us directly to resolve privacy concerns

To Exercise Your Rights:
Email us at info@askcascade.com with your request and we will respond within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites, tools, or services. This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

10. International Data Transfers

If you are located outside the United States, please be aware that information we collect may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

11. Washington State Privacy Rights

If you are a Washington resident, you have specific rights under the Washington My Health My Data Act (MHMDA) and applicable Washington privacy laws:

Your Rights Include:

Right to Confirm

  • Confirm whether we are processing your personal data

Right to Access

  • Access the personal data we have collected about you
  • Obtain information about how we use and share your data

Right to Delete

  • Request deletion of personal data we have collected from you
  • Subject to certain exceptions for legal and business obligations

Right to Correct

  • Request correction of inaccurate personal data
  • Ensure your information is up to date and accurate

Right to Portability

  • Obtain a copy of your personal data in a portable, readily usable format
  • Transfer your data to another service provider when technically feasible

Right to Opt-Out
Opt out of:

  • The sale of your personal data (Note: We do not sell personal data)
  • Targeted advertising
  • Profiling in furtherance of decisions that produce legal or similarly significant effects

Geolocation Data

We do not collect precise geolocation data without your consent. If we collect geolocation data, you have the right to withdraw consent at any time.

Consumer Health Data

As a marketing agency, we do not knowingly collect, process, or share consumer health data as defined under Washington law.

Categories of Personal Information We Collect:

  • Identifiers: Name, email address, phone number, IP address
  • Commercial Information: Service records, transaction history
  • Internet Activity: Website usage, browsing behavior, cookie data
  • Professional Information: Job title, company name, industry
  • Inferences: Marketing preferences, business needs, interests

How We Use Personal Information:

  • Providing marketing services to clients
  • Improving and optimizing our services
  • Communicating with clients and prospects
  • Processing payments and transactions
  • Complying with legal obligations
  • Preventing fraud and ensuring security

How to Exercise Your Rights:

Submit a Request:

  • Email: info@askcascade.com
  • Subject Line: “Washington Privacy Rights Request”
  • Phone: (253) 257-5960
  • Include: Your name, contact information, and specific request

Response Time:
We will respond within 45 days of receiving your verifiable request. If we need additional time, we will notify you of the extension and the reason.

Verification:
To protect your privacy, we will verify your identity before processing requests. We may ask for additional information to confirm you are the person about whom we collected data.

No Discrimination

We will not discriminate against you for exercising your privacy rights, including by:

  • Denying services to you
  • Charging different prices or rates for services
  • Providing a different level or quality of services
  • Suggesting you will receive a different price, rate, or quality of services

Appeals Process

If we decline to take action on your request, you may appeal our decision:

How to Appeal:

  • Email: info@askcascade.com
  • Subject Line: “Privacy Rights Appeal”
  • Include: Your original request, our response, and reason for appeal

Appeal Response:
We will respond to your appeal within 45 days and provide a written explanation of our decision. If we deny your appeal, we will provide information about how to contact the Washington Attorney General to submit a complaint.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect:

  • Changes in our business practices
  • New legal or regulatory requirements
  • Updates to our services or technology
  • Industry best practices

Notification of Changes

  • Material changes will be communicated via email to active clients
  • Updated policy will be posted on our website with new effective date
  • Continued use of services after changes constitutes acceptance
  • We encourage you to review this policy periodically

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For Washington Privacy Rights Requests:

  • Email with “Washington Privacy Rights Request” in subject line
  • Response time: We will respond within 45 days of receiving verifiable requests

We value your trust and are committed to protecting your privacy while delivering strategic, research-backed, AI-enhanced marketing solutions that serve your business goals.

Last Updated: October 16, 2025