Delivery Policy for Cascade Digital Marketing

Effective Date: October 16, 2025

At Cascade Digital Marketing, we provide strategic marketing services for professional services firms, including Marketing Strategy & Research, Web Design & SEO, Digital Advertising, Content Marketing, Email Marketing, Social Media Management, and Branding. This Delivery Policy explains how our services are delivered to you and what to expect throughout our engagement.

1. Service Delivery

Marketing Strategy & Research

  • Timeline: Research phase begins within 3-5 business days after contract signing and initial payment.
  • Completion: Initial strategy and research deliverables are typically completed within 3-4 weeks, depending on the scope and complexity of your industry.
  • Deliverables: Comprehensive strategy document, audience research findings, competitive analysis, messaging framework, and recommended marketing roadmap.

Web Design & SEO Services

  • Discovery Phase: Website projects begin with a discovery and planning phase within 5-7 business days after project kickoff.
  • Design Timeline: Initial design concepts are delivered within 2-3 weeks of discovery completion.
  • Development Timeline: Full website development and launch typically occurs 6-12 weeks from project start, depending on scope and complexity.
  • SEO Services: Ongoing SEO optimization begins immediately upon website launch or within 3-5 business days for existing website optimization.

Digital Advertising Services

  • Campaign Setup: Initial campaign setup begins within 5-7 business days after strategy approval and ad account access is granted.
  • Launch Timeline: First campaigns typically launch within 2-3 weeks of project start, including landing page creation, ad creative development, and campaign configuration.
  • Ongoing Management: Active campaigns receive daily monitoring and optimization throughout the engagement.

Content Marketing Services

  • Content Calendar: Editorial calendar and content strategy delivered within 7-10 business days of project kickoff.
  • Content Production: Individual content pieces (articles, case studies, thought leadership) are delivered according to agreed-upon publishing schedule, typically 2-4 pieces per month depending on service level.
  • Video Summaries: Video content created within 7-10 business days after written content approval.

Email Marketing Services

  • Setup: Email system setup and strategy development within 7-10 business days of project start.
  • Campaign Delivery: Email campaigns deployed according to agreed schedule after client review and approval.

Social Media Management

  • Content Calendar: Monthly content calendar delivered 5-7 business days before the start of each month.
  • Posting Schedule: Content published according to agreed-upon frequency and schedule.

Branding Services

  • Discovery: Branding projects begin with discovery phase within 5-7 business days of project kickoff.
  • Concept Delivery: Initial brand concepts delivered within 2-3 weeks of discovery completion.
  • Final Delivery: Complete brand package delivered within 6-8 weeks, depending on project scope.

2. Delivery Method

Digital Delivery

All services and deliverables are delivered digitally through:

  • Email: Strategic documents, reports, and important communications
  • Project Management Platform: Access to project files, timelines, deliverables, and ongoing communication
  • Cloud-Based Sharing: Shared folders for large files, creative assets, and collaborative documents
  • Direct Implementation: Website updates, advertising campaigns, content publishing, and social media management implemented directly on your platforms

Communication Channels

Updates and project progress communicated via:

  • Email updates: Regular status reports and milestone notifications
  • Monthly accountability reports: Comprehensive performance analysis with ROI metrics
  • Scheduled meetings: Strategic review sessions via video conference or phone
  • Project management platform: Real-time access to project status and deliverables

3. Service Timelines

Ongoing Services

  • Monthly Retainers: Services such as SEO, digital advertising management, content marketing, email marketing, and social media management are performed continuously throughout your engagement.
  • Monthly Deliverables: Reports, content, and strategic recommendations delivered on agreed-upon schedule each month.

Project-Based Services

  • Milestone-Based Delivery: Projects such as website design, branding, and strategy development are delivered in phases with specific milestones.
  • Timeline Variables: Project timelines are estimates and may be adjusted based on project complexity, revision rounds, and client feedback cycles.

Factors Affecting Timelines

Delivery timelines may be extended due to:

  • Delays in client feedback or approvals
  • Incomplete or late delivery of required materials (content, images, access credentials)
  • Scope changes or additional requests beyond original agreement
  • Third-party delays (hosting providers, platform access, domain transfers)
  • Unavoidable circumstances or force majeure events

4. Client Responsibilities

To ensure timely and effective service delivery, clients are responsible for:

Access and Information

  • Providing necessary access credentials (website admin, advertising accounts, social media platforms, email systems, analytics)
  • Sharing relevant business information, brand guidelines, and strategic context
  • Granting appropriate permissions and authorizations for platforms and tools

Timely Feedback

  • Reviewing and approving deliverables within agreed-upon timeframes (typically 5-7 business days)
  • Providing clear, consolidated feedback to avoid confusion and delays
  • Making decisions on strategic recommendations in a timely manner

Content and Materials

  • Supplying required content, images, videos, and other materials by agreed deadlines
  • Ensuring all provided materials are properly licensed and authorized for use
  • Reviewing and approving content for accuracy and brand alignment

Communication

  • Maintaining active and responsive communication with the Cascade team
  • Designating primary point of contact with decision-making authority
  • Attending scheduled meetings and check-ins

Payment

  • Making payments according to agreed terms to prevent service interruptions
  • Understanding that some deliverables may be withheld until payment milestones are met

5. Quality Assurance

Our Standards

  • All deliverables undergo internal quality review before client delivery
  • Websites are tested across multiple browsers and devices before launch
  • Advertising campaigns are reviewed for compliance and best practices
  • Content is edited and proofread before publication
  • Strategic recommendations are data-driven and performance-tested

Revision Policy

  • Standard Revisions: Most project-based services include 2-3 rounds of revisions as specified in service agreement
  • Minor Adjustments: Ongoing services include regular optimization and adjustments as part of standard service
  • Scope Changes: Revisions that significantly change project scope may require additional time and investment

6. Performance Monitoring and Optimization

Continuous Improvement

  • All campaigns and services are continuously monitored and optimized for performance
  • Monthly Reports: Detailed performance reports delivered by the 10th business day of each month
  • Strategic Recommendations: Ongoing optimization recommendations based on performance data
  • Testing: Regular A/B testing and performance experiments to improve results

Response Times

  • Email Inquiries: Responses within 1-2 business days
  • Urgent Issues: Critical technical issues or campaign problems addressed within 4-8 hours during business hours
  • Routine Requests: Non-urgent requests processed according to service level agreement

7. Service Modifications

Scope Changes

  • Changes to agreed scope must be requested in writing
  • Timeline and cost adjustments will be provided for approval before implementation
  • Approved changes may extend original delivery timelines

Rush Services

  • Expedited delivery may be available for additional fees
  • Rush requests must be discussed and approved before commitment
  • Not all services can be expedited without compromising quality

8. Delivery Confirmation and Acceptance

Client Review Period

  • Clients have 7 business days to review major deliverables (websites, branding packages, strategy documents)
  • Formal acceptance or detailed feedback required within review period
  • Silence after review period constitutes acceptance of deliverables

Final Delivery

  • Final project files and access transferred upon project completion and final payment
  • Documentation and training provided as specified in service agreement
  • Ongoing support transitioned to maintenance agreement if applicable

9. Service Interruptions

Scheduled Maintenance

  • Planned maintenance or updates communicated 48 hours in advance when possible
  • Scheduled during low-traffic periods to minimize impact

Unplanned Interruptions

  • Third-party platform outages or technical issues addressed as quickly as possible
  • Clients notified of significant interruptions and expected resolution timeframe
  • Alternative solutions implemented when available

10. Questions and Support

If you have questions about service delivery or need updates on your project status, please contact us:

11. Commitment to Excellence

At Cascade Digital Marketing, we’re committed to:

✓ Transparent Communication: Regular updates on progress and performance

✓ Quality Deliverables: Work that meets professional standards and serves your business goals

✓ Timely Delivery: Meeting agreed-upon timelines and communicating proactively about any changes

✓ Measurable Results: Focus on outcomes that impact your bottom line, not just activity

✓ Strategic Partnership: Collaborative relationship focused on your long-term success

Last Updated: October 16, 2025