by Josh Kilen | Feb 10, 2026 | AI Marketing, AI Research, Marketing Research, Marketing Strategy
Ask a homeowner if they’d pay a premium for environmentally sustainable landscaping materials, and most will say yes. Watch what they actually do when the quote comes in 30% higher, and you’ll get a very different answer. This gap between what people say...
by Josh Kilen | Jan 26, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
Most marketing teams treat research as an optional luxury—something to do “when we have budget” or “after we try a few things.” This approach burns cash and delivers mediocre results. Professional service firms waste an average of 40% of their...
by Josh Kilen | Jan 23, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), ChatGPT, Marketing Research, Marketing Strategy
You’re running a small business with a marketing budget that makes enterprise research platforms laugh at you. The tools your competitors brag about cost more per month than you spend on all of marketing. Traditional market research agencies quote $15,000 for...
by Josh Kilen | Jan 22, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
You have a $50,000 marketing budget and three months to figure out why conversion rates dropped 40% after your website redesign. Your options: hire a traditional research firm for $25,000 and wait six weeks for a report, or try AI marketing research tools that promise...
by Josh Kilen | Jan 18, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Marketing Research, Marketing Strategy
By Josh Kilen, Founder & CEO, Cascade Digital Marketing Here’s the question no one asks before investing in AI research tools: “How will I know if this actually worked?” Most firms track the wrong metrics. They count insights generated, reports...
by Josh Kilen | Jan 16, 2026 | AI Marketing, AI Research, ChatGPT, Marketing Research, Marketing Strategy
By Josh Kilen, Founder & CEO, Cascade Digital Marketing Here’s what no one tells you about market research: the gap between “we should understand our customers better” and actually doing it is usually $15,000 and six weeks. ChatGPT changes that...
