by Josh Kilen | Jan 27, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing
Most AI marketing research implementations fail within the first 60 days. Not because the technology doesn’t work. Not because the team lacks capability. They fail because firms buy sophisticated AI research tools before defining what they actually need to...
by Josh Kilen | Jan 26, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
Most marketing teams treat research as an optional luxury—something to do “when we have budget” or “after we try a few things.” This approach burns cash and delivers mediocre results. Professional service firms waste an average of 40% of their...
by Josh Kilen | Jan 22, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
You have a $50,000 marketing budget and three months to figure out why conversion rates dropped 40% after your website redesign. Your options: hire a traditional research firm for $25,000 and wait six weeks for a report, or try AI marketing research tools that promise...
by Josh Kilen | Aug 22, 2025 | Digital Marketing, Marketing, Marketing Strategy
The stark reality: 73% of service firms report inconsistent lead generation as their #1 business challenge. Yet the top 20% consistently attract premium clients while their competitors scramble for scraps. What’s the difference? A systematic digital marketing...
by Josh Kilen | Oct 12, 2022 | Marketing
In order to market and sell products or services, companies need customers. In the modern business landscape, acquiring new customers (known as lead generation) has become more difficult than ever before. That’s where B2B lead generation comes in. This process...
by Josh Kilen | Oct 5, 2022 | Marketing
If you’re not quite sure what a digital marketing agency does, you’re not alone. A lot of people don’t know the exact functions of these agencies, but that’s why we’re here to help clear things up. In short, a digital marketing agency...
