by Josh Kilen | Feb 9, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI)
You bought the AI tool. You sat through the demo. You got the team login. And six months later, the only person who uses it is the intern, and only to summarize meeting notes. If that sounds familiar, you’re in the majority. According to a 2024 RAND Corporation...
by Josh Kilen | Jan 27, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing
Most AI marketing research implementations fail within the first 60 days. Not because the technology doesn’t work. Not because the team lacks capability. They fail because firms buy sophisticated AI research tools before defining what they actually need to...
by Josh Kilen | Jan 26, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
Most marketing teams treat research as an optional luxury—something to do “when we have budget” or “after we try a few things.” This approach burns cash and delivers mediocre results. Professional service firms waste an average of 40% of their...
by Josh Kilen | Jan 23, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), ChatGPT, Marketing Research, Marketing Strategy
You’re running a small business with a marketing budget that makes enterprise research platforms laugh at you. The tools your competitors brag about cost more per month than you spend on all of marketing. Traditional market research agencies quote $15,000 for...
by Josh Kilen | Jan 22, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI), Digital Marketing, Marketing, Marketing Research, Marketing Strategy
You have a $50,000 marketing budget and three months to figure out why conversion rates dropped 40% after your website redesign. Your options: hire a traditional research firm for $25,000 and wait six weeks for a report, or try AI marketing research tools that promise...
by Josh Kilen | Jan 21, 2026 | AI Marketing, AI Research, Artificial Intelligence (AI)
AI marketing research is changing how professional services firms understand their markets. You manage marketing for a law firm with 40,000 prospects in your database. You want to know what they actually think about your services, but sending a survey would get a 2%...
