About Cascade Digital marketing
Since 2016, professional service firms nationwide have trusted Cascade Digital Marketing to transform their marketing from constant headache into competitive advantage.
From our Tacoma base, Cascade DM serves architects, lawyers, accountants, and builders who are tired of wasting money on random marketing acts. We’re the agency that thinks strategy first, tests everything, and proves ROI with monthly accountability reports.
The result? Cascade’s clients stop chasing leads and start choosing from qualified prospects who already understand their value.
Our Story: From Marketing Waste to Marketing That Works
In 2016, I was freelancing with a professional services firm that perfectly embodied everything wrong with agency marketing. They were hemorrhaging money on random marketing acts—a new (but underperforming) website here, some ads there (that weren’t even tracking conversions), social posts that got no engagement, and content that fell flat with Google and users.
Sound familiar?
This firm was trapped in a cycle of paying monthly retainers for activities that looked impressive on paper but served no real business purpose. They were about to give up on marketing entirely.
Thankfully, we had a conversation that changed everything.
Instead of jumping straight to tactics, we stepped back and asked fundamental questions:
– Who exactly are your ideal clients?
– What motivates them to choose one firm over another?
– How can we measure real results, not just vanity metrics?
By focusing on what really mattered—scheduling appointments rather than just generating leads—and applying systematic research and testing, we transformed their advertising from a money pit into a revenue generator with a 10-to-1 return on ad spend.
That became our “aha moment. Marketing doesn’t have to be a guessing game when it’s built on strategy and fundamentals.
While others guess, Cascade DM knows.
Today, we’re driven by a simple mission: We believe in strategic marketing that serves your business goals, not agency profits.
What Makes Cascade DM Different
Strategy First, Results Always
We Start with Research, Not Creative
Our proven research system uncovers your customers’ hidden motivations before we write a single word. This intelligence drives everything—from website copy to ad campaigns.
We Use AI to Supercharge Everything
While others are still doing things the old way, we leverage advanced AI algorithms to enhance research, optimize campaigns, and accelerate results for every client.
We Prove ROI Every Month
No marketing mysteries. Monthly accountability reports show exactly who discovered your firm, what messaging resonated, and how marketing investments translate to revenue.
We Focus on Professional Services
We’re not generalists trying to serve everyone. We specialize in architects, lawyers, accountants, builders, and similar firms. We understand your unique challenges and opportunities.
We Think Partnership, Not Project
This isn’t about one-off campaigns. We’re your strategic marketing partner, continuously optimizing and improving based on real-world results.
Bottom line: We transform marketing from an expense you hope works into an investment you can measure.
Cascade DM is the best marketing agency in Pierce County!
Best Marketing Agency
Best Web Design
Meet the Team That Makes It Happen
Josh Kilen
Founder & Strategic Director
“Cascade DM exists because I got tired of seeing businesses waste money on marketing that doesn’t work.”
With 25+ years of experience transforming professional service marketing, Josh has built CDM on the principle that marketing should serve business goals, not agency profits.
When not analyzing campaign data or testing new AI tools, you’ll find him writing children’s books, travelogues, and sci-fi novels.
Usair Arshad
Content Specialist
Specializing in research-driven content for professional services, Usair doesn’t just write articles—he creates strategic content that positions our clients as thought leaders while driving organic traffic. His process is methodical: deep research into what your prospects are actually searching for, compelling writing that showcases your expertise, and SEO optimization that helps Google connect your insights with the right audience.
Whether it’s turning complex legal concepts into accessible insights or translating architectural processes into client-friendly content, Usair ensures every article serves dual purposes: demonstrating your authority and attracting qualified prospects who need your services.
What clients appreciate most: Usair’s ability to capture their unique voice and expertise while making it discoverable by the people who matter most—their future clients.
Alastair Moyer
Media Specialist
Alastair ensures every piece of content we create actually connects with your ideal clients, not just sounds impressive. With a background in strategic communications and deep expertise in professional services, Alastair transforms complex business concepts into clear, compelling messages that resonate with your target audience.
Paul Boyer
Trusted Video Partner
Paul ensures every video we create doesn’t just look cinematic—it drives measurable results for your business.
As founder of Boyer Media Group, Paul brings over a decade of strategic video production experience to CDM’s client campaigns. He’s not just another videographer creating pretty footage; Paul combines award-winning cinematography with marketing strategy to produce videos that actually move prospects through your sales funnel.
From compelling case study videos that showcase client transformations to social media ads with 69% watch rates, Paul’s work consistently delivers measurable impact. His specialty is translating complex professional services into visual stories that resonate with decision-makers who don’t have time for fluff.
Partner since: 2022 | Based in: Tacoma, WA | Boyer Media Group
Our Values: What Drives Everything We Do
These aren’t just words on a wall. These values shape every decision we make, every strategy we build, and every campaign we launch for our clients.
IMPACT
Every marketing initiative must contribute to measurable business growth. We don’t create content for awards or campaigns for applause—we build marketing assets that directly impact your bottom line. If it doesn’t move the needle, we don’t do it.
FUNDAMENTALS
Flashy tactics come and go, but marketing fundamentals never change. We master the basics—understanding your audience, crafting compelling messages, testing what works—before pursuing trendy tactics. Strong foundations create sustainable growth.
PERFORMANCE
Everything we create gets measured, tested, and optimized. From website conversion rates to email open rates to ad performance, we track what matters and continuously improve results. Your marketing should get better over time, not stay stagnant.
PRECISION
Marketing isn’t spray-and-pray. We use data and research to make informed decisions about who to target, what to say, and where to reach them. Every dollar of your marketing budget should work with surgical precision toward your goals.
INNOVATION
We leverage cutting-edge AI tools and emerging technologies to give our clients competitive advantages. While others are still doing things the old way, we’re using advanced algorithms to enhance research, optimize campaigns, and accelerate results.
The bottom line: These values ensure your marketing investment delivers real returns, not just busy work. We’re accountable to results, not activities.
Ready to Transform Your Marketing?
Stop wasting money on random marketing acts. Let’s build a strategic marketing system that actually serves your business goals. Here’s what happens next:
1. Free 30-Minute Consultation
We’ll analyze your current marketing and identify the biggest opportunities for improvement.
2. Custom Marketing Audit
Get a detailed report showing exactly what’s working, what’s not, and what to fix first.
3. Strategic Partnership
If we’re a good fit, we’ll become your marketing department—handling everything while you focus on serving clients.