Why SEO Matters

You may have heard about the wonders of SEO, but you probably have questions. Why SEO matters is fairly simple but takes a little explaining. First, you need to understand SEO. Search engine optimization (SEO) is an umbrella term for all techniques designed to increase the number of visitors to a web site. These techniques […]
June 29, 2022
By Josh Kilen

You may have heard about the wonders of SEO, but you probably have questions. Why SEO matters is fairly simple but takes a little explaining. First, you need to understand SEO.

Search engine optimization (SEO) is an umbrella term for all techniques designed to increase the number of visitors to a web site. These techniques are often referred to as “on page” because they involve optimizing the HTML code of the web pages themselves. Off-page refers to any technique that doesn’t affect the actual content of the page, such as link building.

Potential clients are looking for answers to their questions, and it’s up to your website to answer them. The main way you do this is through simple SEO tactics like creating informative pages, blog posts, and informational articles. It also helps to map out your consumer journey. 

This is from one of the leaders in SEO, Moz:

SEO, or Search Engine Optimization, is all about increasing the quality and quantity of traffic to your website through organic search engine results. While many businesses use paid search engine marketing as a part of their overall marketing strategy, SEO is all about getting traffic organically- meaning you don’t have to pay for it (although it does require an investment of time and money to develop and execute on an SEO strategy).

Source: moz.com

man learning why seo matters to his small business

Why SEO matters to your small business

You should always try to optimize your website for search engine rankings. If you don’t, then you could lose potential customers to your competitors. Imagine if every time you turned to Google to find a restaurant near you, there were 10 other restaurants listed before yours. You wouldn’t go to any of them. That’s why it’s important to pay attention to SEO.

You want your website to rank high when people search for related topics. You also want to get found quickly when someone does a search. Search engine optimization (SEO) helps you achieve both goals. SEO involves optimizing your site to increase its visibility in search results. There are many ways to optimize your site, including making sure your page titles, meta descriptions, keywords, and other elements are optimized.

SEO results in higher traffic and conversions

Search engine optimization (SEO) is an important tool for any startup looking to grow its target audience. Instead of spending money and time on social media ads and other marketing tactics, SEO expert Scott McGovern recommends building out your SEO strategy and staying current with Google’s best practices. “Maybe you’re installing a product or you’re a publisher and you’re trying to get impressions,” he says. “If you can rank particular keyword that doesn’t have high searches and isn’t very competitive like some long tail keywords, then you can drive organic traffic.”

“Organic traffic is the best kind of traffic because you get real people coming to your site. You’re not paying for clicks, you’re getting actual visitors who are interested in what you have to offer.”

Reasons Why SEO Matters for Smaller Organizations

If you’re a business owner or non-profits manager, you may have thought about SEO as something that only applies to larger businesses. You may have assumed that SEO only applied to national SEO or the ability for a company to rank number one for a specific keyword like “digital marketer.” However, if this is how you think of SEO, you may be overlooking the form of SEO that is far more powerful for smaller businesses: Local SEO.

Local SEO is the process of ranking highly for local keywords so that you show up first when users type those words into their search bar. This means that when someone types “pizza delivery in San Francisco,” you appear right above Yelp and Google Maps. You can update your profile on Google My Business to take advantage of these listings.

Organic Search is Most Often the Primary Source of Website Traffic

Search engine optimization (SEO) is an integral part of any digital marketing strategy. SEO is the practice of optimizing your web pages to increase traffic from organic searches. Organic search refers to the free, unpaid results you see when someone does a search. SEO focuses on increasing the number of visitors to your site and the amount of time they spend on your site. SEO also focuses on making sure those visitors actually convert. SEO is different from paid search or PPC (Pay Per Click), which are considered forms of advertising. Search Engine Optimization is not black hat or white hat. It is about finding what works best for your company and your customers.

Google is the undisputed king of search engine optimization. However, there are many other search engines out there, and they each have their own strengths and weaknesses. Some are great at local searches, while others excel at image searches. Others focus on specific niches like finance, health, travel, etc. And then there are those that are specialized in voice search. These are all very different types of search engines, and you need to understand what works best for your brand and audience.

Google, as the most visited website in America, also happens to be the largest email provider worldwide with more than 1 billion active accounts. Google+ is the second largest social network and over 2 billion people visit it at least once a week. YouTube is the second largest search engine and over 2.5 billion people access it at some point each month.

Google is the most visited website in the world. A lot of people visit Google every single day to research topics, read news, watch videos, etc. Search engines like Google prefer websites that have high quality content and are easy to navigate. Having a well-designed website will help your brand stand out among others.

SEO Builds Trust Credibility

SEO is an important part of any marketing strategy. It helps businesses A get found online through organic searches. It also helps It’s them convert visitors into customers. SEO is about establishing a strong foundation for a website that is easy to navigate and provides a great user experience. A SEO well optimized site will rank higher in  search results and increase conversion rates.

A lot goes into establishing authority when it comes to search engines like Google. Some of the main factors include: natural links, positive user behavior, machine-learning signals, optimized on-page elements and contents. But establishing that authority does more for a brand than many other digital optimization strategies.

It’s not easy to establish yourself as an authority online. You need to earn your audience’s trust by providing them with useful information and value. Follow Google’s EAT guidelines to help you get started. These guidelines will help you establish a trustworthy presence and gain credibility.

There are some black hat SEO providers in the market, but:

Google takes steps to detect such manipulation. You’ll be far better off by following their guidelines without pause.

Source: entrepreneur.com

SEO is Relatively Cheap and Very Cost Effective

SEO is not cheap. However, it is worth every penny. If you invest in your SEO strategy, you’ll reap the benefits for years to come. The type of traffic you will receive will be much better overall than paid traffic.

SEO is an important aspect of any website. It helps your site rank higher in search results. When you optimize your site, you’re not just making sure that it looks great—you’re also ensuring that it ranks well in search engine results pages.

The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking . The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP.

Source: blog.hubspot.com

SEO Impacts the Buying Cycle

SEO is an important part of marketing today. Researching keywords and phrases related to your product or service will help you determine if there are any opportunities for growth. If you’re not sure about your current strategy, consider asking your team members for feedback. You may even ask them to share their thoughts on what kind of content should go on your website.

search engine optimization (LSEO) helps brands be found online when people are searching for local services or products. It also helps businesses get noticed by the right audience at the right time. If you’re looking for a dentist, your first stop should be Google Maps. You might also check Yelp, Bing, Facebook, Twitter, Instagram, YouTube, Foursquare and other social media platforms. These channels all provide different ways to reach out to your target market.

What you can do to improve your SEO now

You can use a variety of SEO tools to increase your place in the search rankings. SEMrush found that the top five ranking factors were:

1. Backlinks – Google loves backlinks, so if you get them, you’re golden!

2. Domain Authority – This is an estimate of how authoritative your domain is. If you have a high DA, then you’ll rank higher in search results.

3. Trust Flow – The amount of trust flowing towards your site from other sites.

4. Page Speed – How fast your page loads matter to your SEO efforts. When prospective customers put in a search query, they want relevant search results and a page that loads lightening fast.

5. On-Page Optimization – All the things you can do on your own website to make it better. This includes making sure your headings and meta data reflect the target keywords you want. This should also include search intent and long-tail keywords. 


In summary, SEO is one of the most effective forms of digital marketing available today. By investing in your SEO efforts, you’re able to attract more visitors to your website. In turn, this leads to increased sales and revenue. It’s pretty simple, but like most things it will take a lot of effort and learning on your part. 

Or you could find a reputable company that will do this for you. Like Cascade Digital Marketing!

Click here to ask us your marketing questions!

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