If you are new to online advertising, you are probably wondering how much you should spend on your PPC accounts.

The answer is; it depends.

Sorry, I know that’s lame, but it’s true.

 Here’s the thing – If your AdWords or other PPC advertising is working correctly, you should be getting back at least a 3 to 1 return on your budget. That means you are seeing at least $3 in revenue for every $1 you spend on your advertising.

For example, if you spent $500 on your AdWords campaign, those Google ads would bring in $1500 in revenue for your business.

 Assuming you know how to properly run an AdWords campaign, that means if you wanted to make an extra $9000, you would just increase your ad spend to $3000 and watch the sales roll in. If your advertising is making you money, as it should be doing, then it just makes sense to pour as much money as possible into the advertising.

But how much to start?

Start off small. Don’t commit all your resources in the beginning, especially if you are still learning how to structure your own PPC accounts.

 Once you optimize your account, then you can increase your budget confidently.

Also, if you have a small budget, don’t use any broad match keywords as they will suck up your budget without delivering consistent results. When you are starting out, you want to focus on keywords with high intent. For example, the keyword “dental care” shows less intent than “dentists near me.”

How fast should I see results?

If you don’t see results right away, that’s normal. It may feel like you are just losing money at first, but our most successful accounts usually take a couple months to optimize and show big returns. Have patience and it will be rewarded.

Of course, if you don’t want to wait, just hire someone who knows what to do and speed up the process! Cascade has a certified AdWords Expert waiting to help you make the most out of your digital advertising. Just sign up below for a free strategy session where we will review your current marketing, make suggestions, and even do a complete website review.