Every business needs to be marketed somehow. But every business is different, so the way they seek out perspective customers will vary. You might have noticed that we talk a lot about advertising via AdWords on our blog. But the truth is, it might not be the right method for everyone. But for some industries, AdWords is the best thing since sliced bread.
Below are four industries that should absolutely be utilizing Google AdWords – are you in one of them?
Lawyers love AdWords and Pay-Per-Click (PPC), and for good reason. It’s one of the best ways to find new clients who are looking specifically for legal services. If a new potential client is looking for legal representation, whether it’s for a car crash or divorce, then they are probably going to turn to Google first.
And, as mobile search has become the standard, the ability to click and call from Google’s ads has only made the process easier. Thanks to a high margin for services, law firms are making a killing by advertising on AdWords and Facebook.
If you work in investments, insurance, financial institutions, or mortgages, then you are probably using AdWords to grow your business. From getting more loan customers for a credit union, to landing a whale looking for stock advice, this industry typically converts ads to leads (and leads to sales!).
(3) MANUFACTURING AND SUPPLIERS
You might be surprised to see manufacturers on this list. However, manufacturers that make AdWords a key advertising platform are seeing an average of one third of their sales brought in by PPC advertising.
In combination with a steady content marketing program and a robust sales department, AdWords has the ability to target manufacturing customers and draw them in for a reasonable amount.
(4) REAL ESTATE
Agents and brokers who harness the incredible power of match types and location settings are raking in the leads with their PPC campaigns. Word of mouth is still the best marketing, but using AdWords correctly is like throwing gasoline on a flame for any real estate marketing plan.
With conversion rates well above average and cost per acquisitions often lower than other professional services, any agent that isn’t using AdWords to get leads needs to reconsider.
WHERE DOES THAT LEAVE YOU?
If your business falls into one of these four industries and you aren’t using AdWords to drive traffic and sales to your landing pages, you are missing out. One law firm we work with spends $1,250 a month in spend plus our fee and routinely averages $25,000 in returns directly from those ads. That’s a 2000 percent return on investment, and we are still optimizing their account and finding ways to make it more profitable.
To decide if AdWords is right for your business, you can look at your budget (do you have the investment potential), and look at the time you have to allocate to the campaign (AdWords takes time to get right).
The potential is out there, and if you fall into one of the categories above you are already a prime candidate for AdWords and PPC marketing. If you’d like help getting started with a campaign, please give us a call!