Using Google AdWords to get More Clients for Your Law FirmSix things you should know before starting an AdWords campaign
If you are looking to increase your clients at your law firm, Google AdWords is a great option. My law firm clients have highly successful campaigns
In just the first month one of my clients saw 21 new leads come in for just $300. Since then we increased the ad spend, and now we are seeing 40-50 leads a month for less than $15 per lead. So, what brings about this level of success with AdWords?
Below are the six steps
GREAT ACCOUNT STRUCTURE
Structure is important. Time and time again lawyers want to try out AdWords and
Use location reach and
Setting up your campaign in an organized, intelligent manner such as this makes it easier for Google to know what you are trying to accomplish and reward you through better performing accounts.
CALL ONLY ADS
While you should
A call-only campaign is just like your other campaigns, but it only shows on devices that can make a phone call. If you structure your accounts right, 50 percent of your leads should come from call-only ads.
Make sure you don’t run call-only ads when your office is closed otherwise you might waste a ton of money on people calling when there is no one to pick up!
AN AMAZING LANDING PAGE
Another mistake people make when setting up campaigns on their own is sending clicks to their homepage. Don’t do it!
If the client has to do digging to find what you were advertising, they will back right out of your website and look elsewhere.
Make sure you have an appealing headline and a lead capture form on your landing page. Giving the client a clear and easy way to contact you (and from your perspective, an easy way to get lead IDs) will elevate your
CURRENT LOCATION SETTINGS
Since you probably don’t want to run ads in other states, you want to go into your campaign settings and change the location settings to only show ads in your local area. If you forget this, Google will show your ad to the entire country by default, wasting tons of money on clicks
COMPELLING AD COPY
Good copywriting is key to the success of your ad. Knowing what words will turn a prospective client into a paying client is a skill that takes time to hone, and will
Some good tips are to highlight your ‘Free Consultation’ (if you have one
For example, if some of your keywords are ‘divorce lawyer’ your ad might appear under the search for ‘divorce lawyer salary,’ which is a wasteful ad use. If you add the keyword ‘salary’ to your negative keyword list, then your ad won’t show for any searches that include the word salary.
This is a great way to refine your ad campaign and save a good chunk of money
Using these six ideas to create your next Google AdWords campaign and you will see your leads and calls skyrocket, earning your company a hefty return on investment. If you want